Optimising Amazon for the beauty consumer
L’Oréal’s largest online retailer is Amazon.
Ensuring their beauty products are discoverable and helping consumers make purchase decisions that drive sales is key for the many beauty brands owned by the group.
As part of a project to create best-in-class guidelines for Amazon commerce teams, SYZYGY was commissioned to deliver recommendations for product detail page (PDP) content in 5 categories:
- Skin care
- Hair colouration